The two central pillars in effective personal marketing are the establishment of credibility and the quest for exposure. You could have a large business or you could be an independent professional. You could be selling a product or a service. Regardless of why you’re marketing yourself, writing a non-fiction book is one of the best ways to achieve those two pillars.
Writing a non-fiction book is a daunting exercise. But most people don’t understand the extent to which it will change your life forever. Writing your first book happens only once in your life, if ever. And those who have done so will tell you their lives break down into before the book and after the book. Everything changes once you have written your first book.
The title of this article singles out non-fiction books and there’s a reason for that. Authors of fiction works get tremendous benefits from the effort as well but the finished product validates their writing ability and their creativity, nothing else. For the authors of non-fiction books, the finished product validates their writing ability and their personal knowledge base. In other words, it positions them as an expert in their field. That feeds directly into effective personal marketing, which is the objective behind this discussion.
Once you have written and published your first book, you will forevermore be referred to as an author. No longer will you be a regular human being like everybody else. No. From then on, you will be part of an exclusive club. You will be an author. That label will be used in written references to your name. It will be used when introductions are made. And it will be used when people talk about you behind your back.
Being an author comes with an automatic baseline of respect from most of your peers, whether they know you or not. But it comes with more than that. It comes with immediate credibility within the topic. And if you’re in a professional field, the days of justifying your expertise will come to an end. In fact, the days of looking for new clients may come to an end as well.
Books are a tremendous tool to leverage your time. The finished product presents your knowledge in a structured and optimized format. But at the time it is received by the reader, it requires no effort by you. The reader can read your book while you’re on vacation or sleeping. Indeed, you invest the time and energy once but then you reap the rewards over and over again. That allows countless perfect strangers to experience your highest intellect, all at the same time.
Writing a book also opens the door to a variety of other opportunities that might be quite different from your underlying profession. Not only can the book be sold, leaving you with a profit, but it can position you for speaking engagements in your area of expertise. These opportunities can be very profitable and position you as an industry guru rather than an actual practitioner.
Admittedly, some people would prefer not to be such a guru and that’s fine. But writing a book gives you that option. You can choose either path. You can publish the book and remain in the trenches, doing the same work as before except with tremendous new-found credibility, or you can accept the opportunities and redefine your identity around your new position.
Writing a book is a big job, to say the least, but it will change your life forever. Tactical Execution provides a lot of guidance aspiring authors can use to complete the job and promote the finished product. Please visit the website to take advantage of the resources available there.